Not another supplement.
You train, eat clean and work hard, but you feel there's still room for improvement. Our natural shots, made a ritual, take you to your full potential.
A supplement is something you take and forget. A standard is something you hold every day. niw is one natural shot for each part of your day, taken at the same moment until it stops being a decision and becomes a habit.
We start with the night, because that is where the next day is decided.
First drop
sleep
Quiets the mind, helps you fall asleep sooner and takes you into deeper, more restorative sleep. Calm, not sedation.
Discover niw sleep- Glycine
- Magnesium bisglycinate
- L-theanine
- Saffron
- Tart cherry
Why sleep first
Seven hours in bed. Still tired.
You sleep seven hours and wake up just as tired. You pay for it the next day: in focus, in strength and in patience.
The hours are only half of it. Through the night your brain moves in cycles of about ninety minutes, from light sleep into deep sleep and then into REM, and each stage does a different job.
Deep sleep is where the body recovers: muscles repair, the immune system does its work and growth hormone is released. REM is where the mind recovers: it files what you learned, connects ideas and resets your mood.
Stress, a late screen, a heavy dinner or a mind that won't switch off don't always take hours away from you. They take depth. You stay in light sleep, the cycles break, and the morning feels as if the night never happened.
Sleep isn't a break from your performance. It's the variable that decides it.
What's inside
No hormones. No shortcuts. Just what your body needs.
- No melatonin
- No hormones
- No additives
- No preservatives
Your body already makes melatonin. It releases it every evening as the light goes down, to tell the rest of your systems that the night has started. Taking it from outside gives the signal, but it doesn't build the sleep that comes after it. You fall asleep, and you still don't rest.
We don't want your body to get used to needing something from outside just to do the bare minimum. We want it to keep doing what it already knows how to do, and to do it better.
So niw sleep works the other way around: natural ingredients, chosen one by one, that support the systems your body already uses to slow down, fall asleep and stay in deep sleep. Nothing addictive, nothing that creates dependence and nothing added to make it last.
“The key isn't to force sleep, but to support the systems your body already uses naturally to relax and rest.”
Andrew Huberman, neuroscientist, Stanford University
High performers don't wait for the weekend to recover. They recover every night. There's always room for improvement.
- Natural ingredients only
- No melatonin, no hormones
- One shot before bed
- Packs of 6
Frequently asked questions
How should I use niw sleep?
One shot (60 ml) a day, 30 to 60 minutes before bed, as the last step of your day. Take it every night: it is built as a habit, not as a one-off. The full routine is in Usage.
Who is niw for?
For people who train, eat clean and work hard, and still feel there is room for improvement. Founders, athletes, creatives, executives: anyone who pushes hard all day and wants the night to match.
Does it contain melatonin?
No. No melatonin, no hormones, no additives and no preservatives. Your body already makes its own melatonin. niw sleep is made to support what your body does on its own, not to replace it.
What is inside?
Natural ingredients only, chosen one by one. The full list is on the niw sleep page.
How long until I notice it?
niw is built on constancy. The result comes from the ritual of every day, not from one night, so take it at the same moment every night and give it time.
When can I buy it?
niw sleep ships with the first drop. Leave your email and we will write to you the day it opens.
When do the other shots arrive?
Day, mind, workout and skin are in development. Each one drops when it meets the standard, not before.